Visibility Changes Everything

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Hero Brand

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You, Everywhere

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Things to Consider

Why SEO is More Valuable Than Ads

Did you know that only 2-3% of people click on the advertising positions at the top of Google? On the other hand, if you run a local business and rank at the top of the organic search results and also show up in the local maps, you can expect to receive a whopping 40% of all clicks. Advertising or buying leads is for those without high rankings. When someone is looking for a service or product, they usually just take the top results seriously, because people’s gut feeling is often determined by the ranking of a website. Running ads in Google is expensive and limited in its scalability because the majority of people scroll past the ads.

There is another effect to keep in mind: On the #1 position, you attract the attention of others in your industry and possibly even the press. This may give you many more opportunities to win new partners and customers. It’s no wonder that market leaders are always found at the top – they often become market leaders in the first place because they have invested in cutting-edge search engine optimization. If you wish to grow your business in a healthy manner, it is important to earn such a top position, but today this is harder than ever and can no longer be achieved by simple methods or by doing it yourself. Sometimes we talk to companies that are interested in our proprietary SEO strategies but prefer to try it themselves first. They end up wasting a lot of time and often damage their website instead of helping it. Google is rigorous about how it evaluates websites and is only waiting for you to make a mistake.

Pricing Expectations

When it comes to SEO and related online visibility options, never expect prices lower than $1k per month. Many business owners make the mistake of assuming that SEO services are cheap, possibly because they get approached by so many low-level SEO consultants that offer spammy services at low prices.

Ask yourself these questions: What is the lifetime value of one customer to your business, and what is the cost of running an ad in Google? Chances are the latter is over $20 per click. Roofers often pay $40 and DUI lawyers up to $300 per click. This is why our law firm SEO services are so sought after. Many businesses make a lot of income per customer and can afford to spend that kind of money just for someone clicking to their website. But if you rank in Google, all clicks are free. Some of our local business clients get $50k per month in free traffic & calls due to their organic rankings. Considering that, you can easily see why SEO actually has a terrific value and ends up being less costly than any other form of marketing. If you want it done correctly and powerfully, you need to be prepared to spend what’s needed. Our prices are different for every business and city and usually start at $2k a month, for only that is where it starts to be realistic.

SEO Experience

About 95% of our clients have had negative experiences with at least one SEO agency in the past. This is because most companies ultimately delegate you to employees whose knowledge comes from books, blogs, and videos. They are merely students and try to follow free training and tips, which is to say most agencies appear to have no clue what they are doing. Dependable search engine optimization strategies are worth millions and we would never share them with anyone. The ability to make you a top 3 website in your area is far too valuable and needs to be constantly developed, researched, and adapted. There is no way for free information to cut it. We distance ourselves from the SEO industry because we are different and work at a high level of excellence. Our founder was one of the people who originally invented SEO in 2000, and we have been developing our strategies ever since before our inception.

How Does an SEO Project Work?

When you are done filling out our discovery form, we analyze your website and competition to determine what strategy and pricing is needed to be competitive. We take into account how strong your website already is, where it appears in Google, how many people search for your type of service, what keywords (search phrases) are best for you, and whether the site has been damaged due to bad SEO in the past. When we look at keywords we distinguish local terms like “SEO Los Angeles” from more general terms on a national level like “SEO”, because the latter are much harder to win and therefore require a larger budget & time frame. If you run a local business, the first type of keyword applies to you.

In general, our proprietary strategies encompass a mixture of modern on-page and off-page factors, meaning your website is going to be optimized both internally and externally. The former is done by adjusting titles, content, meta information, speed, and many other technical details. The latter is the bulk of the project and done by incorporating social media, business citations (Yelp, Yellow Pages etc.), links from other authority websites and numerous other means. Google takes a well-networked site more seriously and also looks at the way people interact with your website, which is why social search engine optimization has become an important factor in website rankings. Overall, off-page optimization accounts for 99% of the work and is very complex.

Video Content

Videos are the most popular type of content today. They are not as tedious and time-consuming as long texts since you can lean back and just listen. Humans are visual beings and every business is well advised to take advantage of this fact. Moreover, we generally have no trouble ranking Youtube videos in Google. This means you can have both your website and a video appear on page 1 of the search results, causing more people to find you instead of your competitors. Since Youtube belongs to Google and enjoys high authority, videos rank very well both in the search engine and on Youtube itself. For these reasons, we recommend that you have at least one short video about yourself. It only needs to be about two minutes long and doesn’t need to have Hollywood-quality. All it should do is connect to people – it works best to be warm instead of cold and professional.

USA SEO – And Beyond

We can help you to rank at the top in your city, in multiple cities, and even across the whole nation. Sometimes we rank websites all over the world! Since the Internet has no borders, Google does not care whether a website is geared towards a particular country or language. Our approach to SEO works the same everywhere. For example, if you operate a branch in three US cities, one in Canada, and one in England, we can rank location specific pages on the same website for each location.

Creating a Better Marketplace

We love what we do. Working with hero brands and bringing them to the top is our passion. We only work with genuinely good businesses that deserve & should be at the top, so that everyone can find them and their services. By the way, if you happen to run a green pest control company, please contact us, for we want to rank you above all the toxic ones in your city. This is what we do! We create a better marketplace by shaping it in a positive way. All of our clients end up becoming our friends. You and us are going to cultivate a great relationship and work together for many years, so that you may grow and expand over time.

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